From the shop floor to an AI-driven team_
At 18 I started on the shop floor of a snowboard shop. Today I lead the marketing and design studio team at REV’IT!. No Time Off, the podcast about careers in the sport industry, asked how that happened.
play no-time-off
aired: Jul 2026
length: 43 min
role: guest
Type
Podcast interview
Show
No Time Off
Topic
Careers in the sport industry
Status
● On air
/01 What we talk about
CH_01
Start
The shop floor. Starting at 18 in a snowboard shop, and what selling boards teaches a marketer.
CH_02
Career
Grow sideways first. Why marketers should build skills across roles before they specialise.
CH_03
Brand
Gear that protects. Motorcycle clothing and safety, and why transparent communication matters when the product is about safety.
CH_04
Industry
Stereotypes. Breaking gender stereotypes in the industry, and channel segmentation.
CH_05
AI
An AI goal for everyone. Why every job description in my team has one, mine included. And GEO as the next step after SEO.
/02 Behind the mic
Listen / Spotify