[ 00 ] Brand & marketing strategy
Creative storyteller, lover of brands.
Every brand has a story to tell. I’m William, a marketer with a natural curiosity for the impact of design, who thrives when there’s a story to communicate.
Brand strategy
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Campaigns
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Athlete & creator marketing
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Content
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Go-to-market
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Action sports
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[ 02 ] Selected cases
A bit of my work.
IMG_014 / Surf, on the shore
ISO 200
1/1000 · f2.8
Out there is where brands get tested.
[ 03 ] What I do as a marketer
/01
Content creation
In the digital era, content is king. Making original content is what I love most, from visuals to stories told through copy.
/02
Communications
Communication is key. Coming from sales, I learned early how much a clear message matters, and I’ve sharpened that ever since.
/03
Brand strategy
From positioning to branding. Brainstorming, shaping a concept and building the strategy behind it is what I do it for.
IMG_027 / REV’IT! Dirt Collection
● REC 00:00:14:07
IMG_028 / DIRT COLLECTION
∆ / Insight
The best campaigns start with one true detail.
[ 04 ] About
From the shop floor to global marketing.
I started out selling snowboards and never really left action sports. Snow, water, motorcycles. Different scenes, same question: what makes people want to belong?
2024
REV’IT! Sport International
2023
Bertus Distributie
2017
Jobe Sports International
2015
Snowcountry
[ 05 ] The Workshop
Built after hours_
Tests, prototypes and experiments. 3D, generative art and interactive work, made to keep my eye sharp.
[ 06 ] Contact
Interested in collaborating? Grab a coffee.
Maybe you saw something interesting, or you’re curious whether I can help. Let’s have a chat and see what I can do for you.
Need help with your marketing?
Want someone to help your brand, help with your marketing and communication or wondering what this AI thing is all about? With my experience, I can take that weight off your shoulders.