Client
Jobe Sports International
Role
Marketing
Year
2017 to 2023
Scope
Trade shows, dealer events, partners
/01 Context
In watersports, a big part of the season is decided on the trade show floor. That’s where dealers gather, partners meet, and the brand needs to be felt and seen.
/02 Challenge
Show up at the biggest sports trade shows in the world and at high-end yachting events, with a presence that works for both crowds. And keep the energy going after the show, inside our dealer network.
/03 Approach
I organised trade shows on an international level, from concept and stand to planning and on-site. Next to the big shows like ISPO & the Cannes Yachting Festival, we’ve set up smaller events with our dealer network and big, exclusive dealer events with our partners. One brand, tuned for every room.
/04 Result
20+
International trade shows organised
120+
International accounts managed
2
Worlds: sports trade and yachting
Credits: Jobe Sports International
