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WS_003 / PodcastLive

Can AI protect your brand?

AI can scale your content. But when making content gets easier, keeping a brand recognisable gets harder. I joined Toby and Jasper on The Array to talk about where AI helps, and where it still needs a human.

play the-array

aired: Oct 2026
length: 31 min
role: guest

Type

Podcast interview

Show

The Array by Jacquard

Hosts

Toby & Jasper

Status

● On air

▶ Spotify / Full episode

Listen on Spotify ↗

/01 What we talk about

CH_01

Content

Scale. How AI changes the way we make content, test campaigns and scale creative production.

CH_02

Brand

Still human. Why authentic brand storytelling still depends on human creativity.

CH_03

Access

No studio needed. How AI helps smaller businesses that can’t afford a studio or agency.

/02 Behind the mic

William Doornekamp as guest on The Array by Jacquard
The Array by Jacquard end screen

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Every brand has a story to tell.

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William Doornekamp

An international marketing manager with a passion for great brands, strategy and AI implementations. From Hoevelaken, the Netherlands.

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william.doornekamp@gmail.com Hoevelaken, The Netherlands

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