Client
BRABUS × Jobe
Role
Marketing Manager
Year
2022
Scope
Co-branding, campaign, events
/01 Context
Jobe makes gear for people who live on the water. BRABUS turns cars and boats into statements. Two brands from different worlds, with one shared obsession: performance with a premium finish.
/02 Challenge
Watersports is a crowded and pretty traditional market. To lift Jobe into the premium segment, a better product sheet wasn’t going to cut it. We needed a partner whose name already stood for high-end, and a collab that felt real on both sides.
/03 Approach
We built the Shadow Collection, a co-branded line designed to match the BRABUS Shadow boats. And we didn’t stop at product. Together with BRABUS and Axopar we lined up joint campaigns and showed up side by side at events, so each brand could lift on the other’s equity. Dark, minimal design, a premium story, and the same audience reached from two sides.
/04 Result
2
Premium Partners
1
Co-branded line: the Shadow Collection
3
Touchpoints: product, campaigns and events
Credits: Zoutfotografie (photo), Studio Kokosnoot (video), Jobe Sports International, BRABUS, Axopar
