Client
Snowcountry, Jobe Sports International
Role
Copywriter
Year
2015 to now
Scope
Product copy, SEO, catalogues
/01 Context
It started in 2015, with product texts for one of the biggest snowsports webshops in Europe. Lots of them. Every board, binding and boot needed words that sold it, and words that ranked.
/02 Challenge
Copy has two readers: the person scrolling and the search engine indexing. It has to work for both, at scale, without losing the voice of the brand.
/03 Approach
Writing at volume taught me to write fast, write for keywords and keep a voice, all at once. From product texts I moved on to SEO-driven blogs, social copy and stories. Today I write complete guides, catalogues and conversion-driven copy for online, like the Jobe catalogues, where every spread has to tell a story and sell a product.
/04 Result
10+
Years of copywriting
2
Readers per text: people and search engines
1
Voice per brand, from product page to catalogue
Credits: Snowcountry, Jobe Sports International
